Special Event
IBC Amsterdam 2026
Come and find us at the Future Tech Hall 14 at RAI Amsterdam for IBC 2026. We will be at the Microsoft booth A.70. Find the link to book time with our team at the show.
Connected Intelligence
Connected Intelligence is Support Partners' AI-Native enterprise platform for connecting an organisation's content, data, systems and workflows into one shared context that people and AI can use. Fusion is the Connected Intelligence layer, which powers our platform for Support Partners products that create and connect your content intelligence. This is how Support Partners provides a truly Connected experience to your Production, Sports or News organisation.
Trusted Across Content-Intensive Organisations
The Approach
Your organisation has valuable knowledge everywhere. But nobody - human or AI - can see the whole picture. It's scattered across content, data, systems, archives, documents, workflows and people. We bring it together and we make your content agent ready. That's Connected Intelligence.
Connected Intelligence brings scattered content, systems and knowledge into shared context, so people and AI can understand more, decide faster and act with the full picture. Start with one valuable workflow. Expand from there.
Fusion
Fusion is the Connected Intelligence layer. It works across the systems you already own to create shared context for people and AI, enhancing what you have rather than forcing a migration.
Explore Fusion
Put what your organisation already knows to work.
When information is scattered, people waste time finding it, decisions are made without the full context, valuable content is overlooked and AI can only work with part of the picture.
Connected Intelligence changes that.
By bringing the right information together, people and AI can understand more, make better decisions and take action with greater speed and confidence. And the value doesn't stop there.
Every search, decision, action and outcome can create new organisational intelligence. Connected Intelligence is designed to capture that learning and put it back to work, so the intelligence available to your people and AI becomes richer through use.
Use what you know. Learn from what you do. Make what you know more valuable.
Connected Intelligence - Virtuous Circle
Connect
What your organisation already knows
Understand
Give people and AI the wider context
Act
Solve a real business problem
Learn & Capture
Keep intelligence created by actions and outcomes
Enrich
Feed richer intelligence back into the organisation
Virtuous circle
Connect again
Connect
What your organisation already knows
Understand
Give people and AI the wider context
Act
Solve a real business problem
Learn & Capture
Keep intelligence created by actions and outcomes
Enrich
Feed richer intelligence back into the organisation
This is the compounding value of Connected Intelligence: solving today's problems while creating richer organisational intelligence for tomorrow.
Connected Intelligence
Begin with one valuable workflow.
You don't need to commit to a major transformation programme to start.
Conversation
Tell us the problem. We'll tell you candidly whether we think we can help.
Discovery
Understand the opportunity, the systems and people involved, the potential value and what should be tested.
Proof
Test the proposed outcome against real data, real workflows and measurable success criteria.
Deploy
Commit when the evidence supports it.
Expand
Reuse the intelligence, integrations and learning already created to tackle the next opportunity.
Every stage earns the next.
Progressive commitment. Measurable evidence. Weeks to establish value - not months of consulting before anything happens.
Qualifying Discovery and Proof engagements may also be eligible for support through our technology partnerships, further reducing the cost and risk of getting started.
We are a Microsoft Tier 1 Partner and an Adobe Systems Integrator.
To learn more about how our Fusion platform can help your business remove silos, download our Connected Intelligence Visual.
How We Deliver
We know what's possible. We won't pretend to know what's right for your business until we've listened. Every organisation is different.
Your content is different. Your systems are different. Your people, priorities and opportunities are different. So we don't arrive with a predetermined transformation programme or a catalogue of technology to sell you.
Together, we establish whether it is worth solving, what measurable value solving it could create and the fastest, lowest-risk way to prove it.
Connected Intelligence is delivered through Fusion for enterprise estates, Catalyst Solutions for focused business problems, and AIR Fusion for teams that need a workspace to find, reuse, collaborate on, and share media.
Connected Intelligence
Fusion is the Connected Intelligence layer.
Fusion powers all our Support Partners products, working across your existing enterprise estate, connecting content, data, systems, workflows and organisational knowledge to create shared context that people, AI and applications can use.
We can connect the dots to your existing DAM and MAM platforms. Archives. Databases. Document libraries. Existing AI tools. Cloud environments. Operational systems. Workflows. Fusion allows us to enhance what you already have.
And because Fusion creates a common intelligence foundation, you can begin with one valuable workflow and expand as the evidence and business case develop.
Studio
The workspace for modern media teams. Studio is the plan for teams that want to get started quickly and make media easier to find, reuse, and share. AIR Fusion Pro is available for enterprise clients.
If you are looking for a packaged solution, not every organisation needs an enterprise Connected Intelligence deployment.
AIR Fusion Studio is our packaged SaaS route, designed primarily for smaller organisations and teams that want to get started quickly without the complexity of an enterprise deployment. It provides a defined, managed environment for AI enrichment, semantic discovery and practical content workflows.
Fast to buy. Fast to deploy. Ready to use.
For larger organisations, Studio can also provide a focused solution for an individual team or requirement without changing the wider enterprise environment.
Applications
Specific, business-problem-focused applications built on Fusion: for example VFX quality checks, Broadcast QC, and Ghost Anti-Piracy.
Connecting intelligence creates the foundation.
Business value comes from what you do with it.
Catalyst Solutions address specific operational and commercial problems using the intelligence Fusion makes available.
That might mean identifying VFX quality issues before they result in costly rework. Detecting unauthorised content use. Transforming live content rapidly for commercial exploitation. Connecting assets with rights information. Or automating a workflow that currently consumes hours of manual effort. Some Catalyst Solutions are repeatable. Others are configured or developed around the needs of a particular organisation.
A measurable business problem worth solving.
And because they operate on the same Connected Intelligence foundation, each new solution can benefit from, and contribute to, the intelligence already created.
Infrastructure & Ops
Azure-native production infrastructure and managed optimisation that sit alongside Connected Intelligence, so delivery and ongoing operations stay accountable.
AIR Spaces gives teams cloud workstations, burst GPU capacity, security, and scale they need when demand is live and variable, from anywhere.
AIR Assist extends ownership beyond launch with platform support, governance, optimisation, and operational accountability.
AIR Assist closes the gap between delivery and long-term operational value.
Why Support Partners
Support Partners was built around a simple reality: content-intensive operations do not tolerate generic delivery models. Live deadlines, rights considerations, security, archive complexity, and distributed teams all demand technical depth and operational judgement.
That is why we keep the same context from discovery through delivery and into managed support. Clients do not need a workshop that hands off to someone else. They need a partner who can stay accountable for what happens next, starting with one workflow, not a full transformation programme. Learn about us.
Get Started
Engagements follow a progressive path: Conversation, Discovery, Proof, Deploy, Expand. Tell us what is not working in your content operation and we will show where Connected Intelligence can help first.
Trust, Provenance and Authenticity
Connected Intelligence is built on Microsoft because governance, security and provenance belong in the platform, not as a bolt-on. Organisations that already own a Microsoft estate can put that investment to work: Responsible AI controls, Content Safety, Audit, and a Digital Chain of Custody for every asset.
Aligning with Microsoft was a governance choice as much as a technology choice. Microsoft has committed to aligning its AI products with the EU AI Act, and has built Responsible AI practices, transparency mechanisms and compliance tooling into the platforms media teams already use.
Microsoft is a founding member of the Coalition for Content Provenance and Authenticity (C2PA), which sets standards for identifying how digital content was created and modified. Provenance is rapidly becoming the equivalent of a digital chain of custody.
Microsoft is a major strategic partner for Support Partners.
Our relationship gives us access to technology, engineering expertise, commercial programmes and routes to market that can directly benefit our customers.
Where appropriate, Microsoft technologies provide the secure cloud, AI, data, identity, governance and application capabilities underpinning Connected Intelligence.
Qualifying engagements may also benefit from Microsoft commercial programmes that can reduce the cost and risk of Discovery, Proof and deployment. Our starting point remains the customer's business problem and existing environment.
Microsoft is a strategic advantage, not the starting assumption.
The intelligence your organisation creates is valuable. Connecting it should not mean giving it away.
Connected Intelligence is designed to enable your information to be used by people and AI while keeping control of your content, systems and deployment choices.
It is not about creating another closed platform that captures your organisational knowledge. It is about helping you make better use of the intelligence you already own, and making your media agent ready.
Industries We Work With
Make more of your content. Move faster. Reduce operational cost. Explore how Connected Intelligence applies in your sector.
Make more of your content. Move faster. Reduce operational cost.
Connect content, archives, production systems and operational knowledge so people and AI can find what matters, understand its context and act on it. Catalyst Solutions include Broadcast QC.
Explore Media & BroadcastTurn content into commercial opportunity while it still matters.
Transform live content at speed, create richer opportunities for fan engagement and monetisation, protect valuable IP and understand the rights surrounding it. Catalyst Solutions include Ghost Anti-Piracy.
Explore SportYour Production Intelligence finds problems sooner, working harder to solve them before they become expensive.
Connect production content, systems and operational knowledge to improve quality, reduce repetitive work and make valuable intelligence available throughout the production process. Catalyst Solutions include The Selection Room and VFX QC.
Explore StudiosPut the content and knowledge your teams create every day back to work.
Find and reuse creative work, connect fragmented workflows and retain valuable organisational intelligence rather than leaving it trapped in systems and people. Catalyst Solutions include AI Detection.
Explore Agencies & CreativeMake organisational knowledge available to AI securely.
Content-heavy enterprises connect existing systems into shared context on their terms, without handing knowledge to a closed platform.
Explore EnterpriseEvery organisation is different.
Let's find out what's right for yours.
You don't need a transformation strategy before you talk to us.
You don't need to know which technology you need.
And you certainly don't need to commit to a multi-year programme.
We'll work with you to understand it, establish whether Connected Intelligence can create measurable value and decide together whether it's worth taking the next step.
Start a conversationOutcomes
Organisations working with Support Partners transform how content operations work in practice: faster discovery, governed AI workflows, and systems that enhance what they already own rather than forcing a rip-and-replace.
Comic Relief
StudiosComic Relief simplified the technical environment around creative delivery so teams could focus more on the work and less on operational overhead.
Read the story
London Live
MediaLondon Live introduced a more flexible remote production model without disrupting live output.
Read the story
ITV
StudiosITV modernised remote editing and production collaboration through an Azure-based operating model designed for security, flexibility, and continuity.
Read the story
Render Brew
CreativeBurst-to-cloud GPU capacity helped unlock growth without carrying the permanent cost of overbuilt rendering infrastructure.
Read the storyLatest Insights
Strategy, case studies, and practical guidance for organisations connecting content, data and systems for people and AI.
Why understanding our content fully leads to faster, more context-aware repurposing of the archive. How AIR Fusion moves media from content intelligence to context intelligence for agentic AI.
Read moreYour repository already contains the content. AIR Fusion unlocks the intelligence: an AI-native workspace that sits over DAM and MAM, with MCP, provenance, and Fuse.
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