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| Inside Track: Broadcast, 6 March 2009 |
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In-house posting questions put to Phil Checkland, Head of Business (UK), at Support Partners www.support-partners.com (0207 043 5647, +44 (0) 786 750 3032) When producers consider in house post-production where should they start? The first thing to consider is the end-to-end production workflow - what are they shooting on and what are their delivery formats? Do productions need shared access to media, do they want to finish productions in-house? It's important to understand the capability of the technology that can support in-house workflows. It helps to set expectations within the production teams and talent about what can be delivered, the benefits of any changes and how they should work. In what types of production environments does in-house post work best? In-house post operations are suitable for most types of genre, from TV to advertising agencies such as McCann Erickson. The physical environment needs to be suitable or adaptable for what you want to do. Can the infrastructure support the technology and will it be comfortable, robust and safe enough for the teams to work with in a creative context? What issues do producers need to think about? Plan the production workflow and aim to make sure there is a smooth transition between what is handled in-house and activities remaining out-of-house. Make sure the in-house facility is designed, implemented and supported by experts that have 'done it' themselves and understand production workflows. Always ensure that sufficient resource is allocated internally to manage it. Where are the limits of in-house post? In theory pretty much anything can be brought in-house with the right infrastructure, budgets, talent and technology investment. In most cases, high end finishing and sound remain the preserve of the post facility specialists, as do broadcast critical workflows. However, many production and media companies are successfully bringing in-house, not just editing but technical finishing, graphics, transcoding and publishing to the web and other platforms. Is asset management an important consideration? As we move towards a fully digital workflow delivering to a variety of platforms, we need to place more emphasis on managing our media as 'assets' through the workflow. This can include tagging media with information - metadata - to allow multiple teams to search, browse and access the media during the production and after delivery. This opens up opportunities for maximizing the media assets for re-use in the future. Ends. Notes for Editors Digital production pioneers, Support Partners, are specialists in designing, setting up and supporting end-to-end digital production facilities based on affordable technology. Support Partners works with broadcasters, production and post-production companies, publishers, new media businesses and advertising agencies. They use their production experience to plan, implement and support the workflow, technology and teams to deliver programmes, films and other productions. For more information, please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it (Head of Business (UK), 0207 043 5647, +44(0) 786 750 3032) at Support Partners, or This e-mail address is being protected from spambots. You need JavaScript enabled to view it at Real Marketing on 07957 870071 (01620 825751). |
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