Connected Production: Cloud First, Data-Driven Media Production
“As soon as you have operational visibility, then you can start changing the way you work based on actual data, not hunches or guesses to unlock production efficiencies and actionable insights”
When a piece of media is produced it is no longer seen by just one set demographic, it can be seen by the whole world. Personalization, regionalization and the rise of social media have all forced production facilities to create ever increasing volumes of content with faster turnaround times, often with the same or fewer resources. Pressure is now on for businesses to leverage the cloud, automation and data to improve production efficiency. The risk is that organizations that fail to transition safely and quickly to fast, collaborative and efficient virtual working may genuinely fail to survive the test.
Pioneering organizations have already started to work in completely connected, virtual production environments, exploiting the universality, security and scalability of the cloud. In particular, organizations that realized early on that a seamless working structure that goes from smartphone to studio to vast, safely stored digital archive could save time and effort in the long-term.
In this whitepaper we will explore both the tangible and intangible benefits of connecting the business systems and processes throughout production.